Drinks division revamps communications.
Mars Drinks is a division of the Mars Inc. Mars Drinks is a leading beverage system in the single-serve hot beverage retail category. Mars Drinks offers more than 21 gourmet coffees, premium teas, cocoa, cappuccino and the Flavia Beverage System.
Our Assignment
Engage the internal audience
When Mars Drinks wanted to re-envision their training materials and communications, they called Red Lime. Through years of work in HR communications, we believe internal audiences are as critical as external audiences.
By leveraging the new and old brands of the FLAVIA Beverage System, we’ve created a new system of engaging training tools—including a proprietary game, hicCUPS. We articulated training strategies into clear and elegant creative that gets everyone involved and excited to learn more.
The Outcome
- Information design
- Newsletters
- Packaging design
- Training materials