Insurance software company “goes glam” with new logo and tagline.
LIDP has been providing software and services to life, health, and annuity carriers for more than 25 years and maintains an impressive client list. LIPD is headquartered in Woodridge, IL.
Our Assignment
Differentiate through thoughtful design
LIDP had a clear message about their services and their differentiators. But they needed a partner to transform their story into a strong visual representation of what makes them the best in their industry. Red Lime created a new logo, tagline and identity system to communicate LIDP’s core strengths and uniqueness in the marketplace. With a strong brand in place, we continue to create advertising, specialty promotions, white papers, newsletters and publications in support of LIDP’s sales and marketing efforts.
The Outcome
- Advertising
- Collateral
- Information design
- Logo design