Health and wellness leader transforms lead generation program.
Ceridian LifeWorks is a global provider of integrated EAP, work-life and health and wellness solutions. They deliver industry-leading programs that help companies control health care costs, improve morale and increase productivity.
Our Assignment
Break Through the Clutter To Get Noticed & Get Leads
Ceridian needed a partner they could count on to help them create a multi-component marketing program that would quickly identify and drive qualified sales opportunities for 2009—and inspire their sales team to close deals this calendar year. The campaign generated an average click-through rate of 25 percent and a 50 percent open rate across all three campaigns.
The Outcome
- Brand development
- Collateral
- Information design
- Online advertising