Local coffee company goes global.
The second largest specialty coffee company in the world, Caribou Coffee provides pure caffeine enjoyment in over 480 locations, including more than 50 franchises, worldwide.
Our Assignment
Help employees live the brand.
The human resources and training departments wanted every Caribou employee to understand and live the Caribou brand. Red Lime transformed our client’s objectives into user-friendly internal communication documents, training and operational guides and beverage formula books to help employees represent the Caribou brand in every customer experience within each store—even globally.
Drive sales through eye-catching promotions. Again. And again.
The Caribou marketing team constantly creates promotions to drive people to their local Caribou and to create brand loyalists. Groupies, really. Red Lime has served as an extension of the marketing team for several years, creating promotions that capture the essence of the Caribou brand and that get customers coming through the door again and again.
The Outcome
- Advertising
- Brand standards
- Brochures
- Collateral
- Direct mail
- Event promotion
- HR communication
- Marketing plan
- Packaging design
- Training materials