Midwest seed company wants to gain a retail presence.
Anderson Seed Company, Inc. specializes in buying, processing, and marketing high quality retail sunflower products for humans and birds.
Our Assignment
Transform packaging to encourage retail success
Anderson Seed contacted Red Lime to completely overhaul its package design for black oil sunflower seeds. The goal was to distinguish the Anderson Seed premium black oil sunflower seeds from other related products on the shelf. This was no small task in light of the crowded shelves in retail stores such as Home Depot, Fleet Farm and Tractor Supply. Red Lime used an illustrative approach to first reinforce the Anderson Seed brand through illustration’s more tactile “down-home” character. In addition, this created an immediate, powerful distinction from other bird-related products using photography as the primary visual language. Specific package imagery was determined through both brand needs and research. It turns out that cardinal birds identify the product as a premium bird seed—and allowed us to include a powerful shot of red.