Website design and launch
Ever hear the saying the “cobbler’s children have no shoes”? Serena and I have embraced that the last few years. We have designed, written and prepared portfolio samples—and then redesigned, rewritten and selected new portfolio samples three times since we started the site years ago. Never quite getting the project done for lack of time because our efforts have focused on creating the perfect “shoes” for each client, instead of ourselves.
In addition to not having time to craft our own shoes, the pressure has been immense to design the best shoes. As an example of our craft, the site itself and not just its contents, is a representation of who we are and what we’re capable of doing. The process is agonizing in a more personal way than most business endeavors.
The one detail we lost sight of is that Web sites are different from shoes in a very important—liberating—way. We can add to, delete, change, redesign, rewrite over and over without taking the shoes off our feet.
We are finally launching (with little fanfare) www.red-lime.com for all to see. Let us know what you think.
~Jennifer