Serena Pelowski
Principal
Serena thinks big and out-of-the-box. She’s always asking how design helps drive the bottom line. Clients count on her to deliver innovative solutions that bring purpose to their business. And she brings a new level of energy and professionalism to everything she touches.
This classy red-head has known that design is her calling since the tender age of ten, when her fourth grade teacher encouraged her to “always create.” For thirteen years, Serena has helped clients get organized creatively. She has been instrumental in helping many start-ups establish their brand identity and launch a thriving business. As a veteran on both the client and the agency side, she knows what makes her clients tick. She also knows what it takes to deliver a stand-out product from start to finish.
When not helping clients, you’ll find Serena striving to become the next great horticulturist, playing sports with her family, or singing along to the tunes of the Sound of Music.
Our story is really yours
It all began over a big lunch and an even bigger idea. As standing lunch buddies in our first professional lives, we learned we have a lot in common. We love great food. We love color theory. And we know that design is at the core of who we are. It’s just in us. Our biggest revelation came when we realized that we share the same conviction—the belief that rock-solid, design-centered communications can undeniably help companies tell their story and grow their business.